The Travel Industry Is Still Failing on Accessibility: What Needs to Be Done?

01/28/2026

How many times have you seen the word "accessible" on a hotel website, only to discover it means a ramp at the front door, and little else? Despite all the talk about inclusion, the travel industry is still lagging behind. It's time for action, not just pretty words.

1. Universal Design Must Be the Standard—Not a Special Feature

Accessibility shouldn't be something travelers have to hunt for. It should be as fundamental as fire escapes or smoke detectors. When certain rooms or areas remain "out of reach," it excludes entire groups of travelers.

2. Clear and Honest Information Is Key

Vague descriptions create uncertainty and can ruin a long-awaited vacation. It's better to be upfront about limitations than to oversell. Photos, measurements, and concrete details show respect for customers.

3. Don't Forget Mental Health

The industry has begun to understand physical accessibility, but many forget travelers with anxiety, PTSD, or other mental health challenges. Small steps, like quiet zones or staff trained to respond compassionately to stressed guests, can make a huge difference.

4. Transportation Chains Must Work Together

An accessible airport is of little use if the connecting train is inaccessible. The entire travel experience needs to be considered as a whole.

5. Inclusion Is Good Business

Travelers with disabilities, and their families, represent a huge market. Companies that take accessibility seriously gain loyal customers, and make the world a little more open.

Proposals for Change:

Create a unified standard for accessibility labeling.
Involve travelers with diverse needs in planning and testing.
Provide staff with basic training on respectfully handling different challenges.
Highlight positive examples to inspire others.

Accessibility isn't an optional extra, it's a fundamental part of good service. The question isn't whether we can afford to prioritize it, but whether we can afford not to. If the travel industry wants to be credible when it speaks about inclusion, words must be backed up with action.