Why the Slogan Means So Much

"Reiser og opplevelser uten barrierer" (Travel and Experiences Without Barriers). It might sound simple, but for me, it's more than just a slogan, it's the heart of Inkluderende Reiser (Inclusive Travel).

When I started shaping the idea of a travel agency, I was thinking about barriers. Barriers that stop people from traveling. Some are visible: stairs without ramps, hotels without accessibility. Others are invisible: anxiety, insecurity, or the feeling of being alone.

I wanted a slogan that captures all of this. And I wanted it to feel positive, to focus on the experiences, not the obstacles.

"Reiser og opplevelser uten barrierer" (Travel and Experiences Without Barriers) is therefore both a promise and a reminder. A promise that we will work to remove obstacles. And a reminder that everyone deserves to experience the world.

What does "without barriers" mean in practice?
♿ Accessible trips for wheelchair users.

🧠 Safe frameworks for those with anxiety or mental health challenges.

👵 Community for those who feel lonely or insecure.

🌱 Space to travel at your own pace, without stress or pressure.

For me, the slogan isn't just words under a logo. It's the direction for everything I'm building. It's what makes Inkluderende Reiser (Inclusive Travel) more than a travel agency, it makes it a vision.

And I hope you, the reader, also connect with the words:
Reiser og opplevelser uten barrierer (Travel and Experiences Without Barriers).